Wrap Review: Joy & Joe Fountain of Love

I’ve been lucky enough to been one of the first to try the new wrap from Joy and Joy Baby

 These guys are known for their thick, beasty, durable wraps, and have had a number of amazing products in the past, such as their famous ‘shiver me paisley’ design. They have been tirelessly working in their secret wrap laboratory, behind the scenes with a renowned textiles expert, who has worked with other high-end wrap companies, to come up with something so totally different from their standard line that it’s left me second guessing everything I thought I knew about Joy and Joe wraps.

 After several tweaks to the weave structure, and some extra steam treatments and pressing the resulting wrap, named ‘Fountain of Love’ is one of the softest woven wraps I’ve ever had the pleasure of using.The prototype wraps have been woven in 3 different colours, the Black and White version I have here in wrap form, but I’ve also got a couple of scraps of the other two colours that will be available; a bright pink and white, and also a gorgeous mustard yellow and white. all 3 colour-ways are 50% Italian combed cotton and 50% mercerized cotton. In terms of the weave quality, it’s the same basic weave that was used on some of their other woven wraps, such a Maxi-Roses, but the style of the weaving and the movement of the loom have been carefully engineered to give FoL a superior drape, super soft handle and an amazing diagonal stretch. Straight out the box, the wrap can easily be compared to that of a FireSpiral Sling, but it differs from FiSpi as it’s a fluffy double twill weave, whereas FiSpi use a loose weave with a single layer. This double weave means that the wrap has a backbone! an amazing durability and toddler-worthiness to it, without compromising on any cush or lustre.

 The broken twill weave gives it a good grippy texture which is really complimented by the silky glide of the finish. It really is a ‘Joy’ to wrap with. the passes guide smoothly into place, but don’t slip once tied off. even my bouncy toddler couldn’t budge from a simple ruck, and I could hardly feel her weight in a BWCC.
There’s no hint yet on a possible retail price as these prototypes have literally just come off the loom, but judging from the production process involved into producing them they will be priced higher than any of the previous Joy and Joe wraps, and are to be the first wraps of the companies ‘High-End’ range. And if these first few wraps are anything to go by, then it’s going to be one hell of a range!
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