I love getting wraps to test. The excitement of opening a new wrap, one in a new blend or a different weave then any like it before is second to none, and one company that I have the honour of testing for is Joy and Joe Baby. I’ve been testing and reviewing woven wraps for these guys now for just over a year, and the difference in the weave between their early products and what they are producing now is flabbergasting!
Their new ‘innocence collection’ is the lower end range of their woven wraps and they have been working really hard to retain the high quality weave, but at a more affordable price. The main difference between the new Innocence collection and their high end ‘signature collection’ (FOL and new SMPs) is that they have not received the extra post weaving treatment and they don’t come with all the extras, but will just have thick canvas taper bags and white cardboard boxes.
The latest design from this new collection has been inspired by a beautiful Alexander McQueen’s dress worn by FKA Twigs on the red carpet. The design itself consists of overlapping feathers, which have been created using a mix of two weaves, one weave is deliberately more textured than the other to improve the adaptability and movement that the wrap allows. This gives the wrap a fantastic glide, but with the perfect amount of grip, which holds even a sloppy wrap job in place for hours.The soft combed cotton easily carries my nearly 3 year old with a fantastic amount of Cush, making the wrap itself superbly comfortable to wear, even for extended periods of time.
The value for money on this new weave is undeniable, all the luxury of the signature collection, but without any of the fancy extras. The wrap I have here I’ve been using in loom state, however I expect that after it’s first wash it will fluff up beautifully, and the potentially shaggy threads will disappear into a wonderful weave structure of cushy and strength.
Width: 27 inches approx.
Blend: 50% Italian cotton+50% combed cotton
Weight: 287 gsm
Pricing: Ringsling(2m): £90, XS (2.6m): £95, S(3.2m): £99, M(3.6m): £119 , L(4.2m): £129, XL(4.6m): £135 , XXL(5.2m): £145
A few weeks ago I had a series of wrapping workshops running in Aberystwyth. As usual the spaces on these workshops filled up pretty quickly. But the difference between these workshops, compared to previous ones, was that this time, I had a secret visitor available to help me out, and make sure that these workshops ran smoothly.
Bisi from Joy and Joe baby had contacted me prior to the workshops to tell me about her latest creation, a specially designed teaching wrap, created for libraries and consultants. This is something we had talked about, briefly earlier in the year, and she was very happy to let you know that their first library wrap was ready.
The idea was to send this wrap travelling around some sling libraries to raise more awareness of their new weaving quality, and was hoping that I could can kick start the library tester tour.
I’ve been lucky enough to been one of the first to try the new wrap from Joy and Joy Baby
These guys are known for their thick, beasty, durable wraps, and have had a number of amazing products in the past, such as their famous ‘shiver me paisley’ design. They have been tirelessly working in their secret wrap laboratory, behind the scenes with a renowned textiles expert, who has worked with other high-end wrap companies, to come up with something so totally different from their standard line that it’s left me second guessing everything I thought I knew about Joy and Joe wraps.
After several tweaks to the weave structure, and some extra steam treatments and pressing the resulting wrap, named ‘Fountain of Love’ is one of the softest woven wraps I’ve ever had the pleasure of using.The prototype wraps have been woven in 3 different colours, the Black and White version I have here in wrap form, but I’ve also got a couple of scraps of the other two colours that will be available; a bright pink and white, and also a gorgeous mustard yellow and white. all 3 colour-ways are 50% Italian combed cotton and 50% mercerized cotton. In terms of the weave quality, it’s the same basic weave that was used on some of their other woven wraps, such a Maxi-Roses, but the style of the weaving and the movement of the loom have been carefully engineered to give FoL a superior drape, super soft handle and an amazing diagonal stretch. Straight out the box, the wrap can easily be compared to that of a FireSpiral Sling, but it differs from FiSpi as it’s a fluffy double twill weave, whereas FiSpi use a loose weave with a single layer. This double weave means that the wrap has a backbone! an amazing durability and toddler-worthiness to it, without compromising on any cush or lustre.
The broken twill weave gives it a good grippy texture which is really complimented by the silky glide of the finish. It really is a ‘Joy’ to wrap with. the passes guide smoothly into place, but don’t slip once tied off. even my bouncy toddler couldn’t budge from a simple ruck, and I could hardly feel her weight in a BWCC.
There’s no hint yet on a possible retail price as these prototypes have literally just come off the loom, but judging from the production process involved into producing them they will be priced higher than any of the previous Joy and Joe wraps, and are to be the first wraps of the companies ‘High-End’ range. And if these first few wraps are anything to go by, then it’s going to be one hell of a range!